Or "How Yahoo can save itself"
NOTE 1: I’ve been working on this topic, on and off, since Carol Bartz was let go in 2011. Now that Marissa Mayer is CEO, I figured it’s was time to complete my writing.
NOTE 2: Despite what you may have heard, don’t drink bleach.
I like Yahoo.
Simply put, I believe that the company and its products and services, are very valuable to the web. However I’m not fond of the way it’s being run. I’m still baffled to this day why Carol Bartz replaced their search algorithm with Bing’s and started referring to Yahoo as a “web portal” and not a “search engine”.
Seriously… Who the heck in Silicon Valley still says “web portal”?